Last updated: August 4th, 2026
George’s Coffee at 121 (“George’s Coffee,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, use our mobile application, participate in our rewards program, place an order, or communicate with us.
1. Information We Collect
We may collect the following information when you voluntarily provide it to us:
Your name
Email address
Phone number
Rewards or loyalty account information
Purchase and rewards activity
Marketing preferences
Messages or requests you send to us
This information may be collected through our website, mobile application, in-store transactions, online ordering, or our Toast-powered loyalty and marketing services.
We do not intend to collect sensitive personal information such as Social Security numbers, government identification numbers, or personal health information.
2. How We Use Your Information
We use customer information only for legitimate business purposes related to George’s Coffee, including:
Creating and managing your rewards account
Tracking, awarding, and redeeming loyalty points
Providing information about your account or purchases
Sending promotions, discounts, rewards updates, and special offers
Sending email and SMS marketing communications when permitted
Responding to questions or customer-service requests
Improving our customer experience and services
Maintaining the security and operation of our website and mobile application
Complying with applicable legal requirements
We do not sell or rent customer email addresses or phone numbers to third parties.
3. Toast and Other Service Providers
George’s Coffee uses Toast and its related services to support ordering, customer loyalty accounts, rewards, email marketing, and SMS marketing.
When you provide information through these services, your information may be collected, stored, and processed by Toast on our behalf. Toast may process your information under its own privacy practices and terms.
We may also use trusted service providers for website hosting, app hosting, communications, analytics, security, and other necessary business functions. These providers may access information only as needed to perform services for us.
4. Email Marketing
Customers who provide an email address or subscribe to marketing communications may receive emails about rewards, promotions, events, products, and news from George’s Coffee.
You can unsubscribe from promotional emails at any time by selecting the Unsubscribe link included at the bottom of the email.
Unsubscribing from promotional emails may not prevent us from sending necessary service-related communications, such as information about an order, account, or rewards activity.
5. SMS Marketing
Customers who choose to participate in SMS marketing may receive recurring promotional text messages from George’s Coffee.
Consent to receive marketing text messages is not required to make a purchase. Message frequency may vary. Message and data rates may apply.
You can opt out of marketing text messages at any time by replying STOP. You may reply HELP for assistance when those options are supported by our messaging provider.
After opting out, you may receive a final message confirming that you have been unsubscribed.
6. How We Share Information
We may share information with:
Toast and other companies that operate our loyalty, ordering, email, or SMS services
Vendors that provide website, application, hosting, analytics, security, or technical support
Government authorities or other parties when required by law
A successor organization in connection with a sale, merger, reorganization, or transfer of the business
We do not share customer information with unrelated third parties for their independent marketing purposes.
7. Data Retention
We retain customer information for as long as reasonably necessary to:
Maintain rewards and loyalty accounts
Provide requested services
Maintain business and transaction records
Fulfill the purposes described in this policy
Meet legal, tax, accounting, and security obligations
Information may be deleted or anonymized when it is no longer reasonably needed, subject to applicable legal and operational requirements.
8. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect customer information.
However, no website, mobile application, electronic transmission, or data-storage system can be guaranteed to be completely secure.
9. Children’s Privacy
Our website, application, rewards program, and marketing services are not directed toward children under 13.
We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take reasonable steps to delete it.
10. External Links
Our website or application may contain links to third-party websites or services. We are not responsible for the privacy practices or content of websites and services that we do not control.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, business practices, technology, or legal obligations.
When we update the policy, we will revise the effective date displayed at the top of this page. Your continued use of our services after an update means that the revised policy will apply to future activity.
12. Contact Us
For questions about this Privacy Policy or to submit a privacy request, contact:
George’s Coffee at 121
1280 Sam Rayburn Hwy, Suite 700
Melissa, TX 75454
Email: georgescoffeeat121@gmail.com
Phone: 469-452-2553
